After the pilot, we proceeded to market the Relational Proximity framework. But we were faced with opposition. King III never said there should be any measurement of relationships. We managed only one company in 2012. The same thing happened in 2013. We had only 2 companies. By 2014, we decided to start our own framework. We had used a measurement of the public health system and simply changed the drivers. We called the framework, Stakeholder Relationship Capital 360™ (SRC 360™) and it had the following:
This was in 2015 and 2016. In 2017, we decided to test this statistically. The first person we approached for this was from Pretoria. He performed his test using several models and he was testing Factor Analysis and Cronbach Alphas. He came back to us and said we must increase the pillars from four (4) to six (6). We were not sure about this advice.
We thought the public health model was just spot-on. We proceeded to another University here in Johannesburg. We found there, Professor Emeritus. He tested the framework statistically and he also said we should change this to at least six (6). Well, we had two opinions from two different people and we had to change.